OK I have a confession to make to you. I have to admit that Valentine's Day has this way of sneaking up on me every year. So THIS YEAR, I'm going to be intentional about giving you ENOUGH TIME to prepare for this the most infamous of holidays - at least as far as your relationships with women go. Now sure, you know that deep down I'd love to join in the chorus of "macho" pickup and seduction experts that suggest you "just say no" to Valentine's Day and just tell the chick(s) you're seeing that you don't "celebrate" it. ... Read More ...

Here is some amazing insight that came about THIS MORNING during a coaching call with one of the guys who has put me to work for him. If you are into online dating at all (which you should be), you'll want to pay close attention.  And if you're not, now may be the best time to START. As you may know already, I talk a lot about how guys ruin their chances right from the start in their online profiles...simply by FOLLOWING THE DIRECTIONS. It's no secret to anyone who is successful online that Match.com et al really do not give out ... Read More ...

I refer to what I call the "Big Four" quite a bit. Yet, it has occurred to me that I've never devoted an article to making sure you've got the exact concept I'm talking about down with pinpoint accuracy. "It's about freakin' time", someone said. And I have no arguments for you there. Better late than never though. So let's fix the situation. The "Big Four", in principle, are the most basic, fundamental factors that decide whether a woman is attracted to you or not. Get them right, and women WILL respond powerfully to you. Ignore them (or worse?be ignorant ... Read More ...

I've been spending quite a bit of time lately interviewing women about what it's like for them to interact with guys these days. I also have the distinct pleasure of hanging out with my main squeeze Emily every day-and reading emails sent to us by literally thousands of women on her list. Taking ALL OF THAT information from SO MANY WOMEN into consideration, I've pulled together some SHOCKING CONCLUSIONS regarding any "approach anxiety" you may be suffering from. Let's just get right to the list: Women Usually Have No Idea That Guys Deal With Approach Anxiety This was a revelation ... Read More ...

If you've been reading my column for a while now, you know that we tend to move freely between the philosophical and the practical around here. Well, today's edition is going to be decidedly practical. In fact, what I'm about to share with you is something that EVERY MAN should know: WHEN to call off a date you've already set up with a woman, and exactly how to go about it. Honestly, I'm a bit surprised that literally NOBODY ever has covered this subject in the world of men's dating and seduction advice, at least as far as I've seen. ... Read More ...

Yeah, yeah. It's absolutely true that online dating worked out pretty well for me, ultimately. But having given it some thought, I wanted to come clean with you about something. It's not like every single date was a blissful stream of perfection. Sure, I met lots of great women and had a blast for several years…culminating in meeting Emily on Match.com. But along the way, especially at the beginning, I certainly encountered my share of sometimes hilarious and sometimes downright nightmarish situations. Here are the four most memorable ones 1) Not What The Doctor Prescribed Very shortly after my divorce ... Read More ...

I firmly believe that some dating advice that carries the disclaimer "for entertainment purposes only" REALLY IS "for entertainment purposes only". What's more, some guys are perfectly okay with that. It's enough for them. After all, SAYING that one is acting on a desire to get better with women and going through the motions in a way that FEELS LIKE getting better with women is often A LOT safer than ACTUALLY DOING SOMETHING. It's potentially WAY less painful, also. But lately it has occurred to me that there's an EVEN MORE fascinating phenomenon out there that is potentially lulling guys ... Read More ...

Since we've all read countless articles and heard endless audio on how "nice guys" don't get women, you'd think we've probably gotten the message by now. Sure, we've had it drummed into our heads that wussies who "kiss up" to women fail. Along with that, it typically follows that we're reminded how "bad boys" or "jerks" are the ones who get all the women. In fact, you've probably heard SO MUCH of this sort of thing that right now you're hoping this newsletter isn't going to simply reiterate something you've heard a thousand times over. Rest assured. I wouldn't do ... Read More ...

One of the most prevalent themes of questions I receive has to do with how EXACTLY to "be masculine". Inherently, most of us---men and women alike---suspect that the diametric opposite personas of "Mr. Nice Guy" and the "Bad Boy" can't be the only possible choices when it comes to slotting guys according to their general demeanor. But based on what you tend to read nowadays, you'd think that was the case. Well, by now you know that I spend a lot of time talking about the concept of being a GREAT MAN. He is not a neuter, wussified "Mr. Nice ... Read More ...

I gave serious thought to naming this week's bit "The Selfish Man's Guide To Success With Women". After all, that's really a fitting title. But the problem is that nobody wants to be cast as "selfish", do they? Of course not. Yet, the truth is that if you didn't spend considerable time attending to your own needs and wants, you would be in no condition to make a philanthropic dent on society, would you? Anyone who has ever bought a commercial airline ticket and used it has heard a flight attendant's pitch to deploy one's own oxygen mask before assisting ... Read More ...